Callie sells cat toys. She has a website and has done some advertising, but isn’t getting much business. She reaches out to her friends at Calico Design & Digital Marketing for advice. They explain that the best way to solve the problem is to put yourself in your customer’s shoes and see what they are experiencing. They call this the Customer Journey.

This is the point where consumers become aware that your product or service exists and you make them interested enough to learn more about your business. This can be done through mediums such as social media, advertising, trade shows, email/text marketing, online search, and so on.

Once you have their attention, chances are great that they are going to research your business online. If they don’t find consistent information, they might get frustrated and go with the competitor they DO find. It is crucial that your business’ online listings and business information, like hours of operation, address, and contact information, are up-to-date wherever they are found.

After they find you, they want to make sure they can trust you. So they read your online reviews. They aren’t just looking at what people say, they want to know how you respond. Managing your online reputation by monitoring and responding to reviews frequently helps your business rank above your competitors in local search and shows consumers that your business cares about customer service.

Now is the moment of truth! They finally visit your website. Is your website set up to quickly and easily convert them to a customer? Can they easily find information, contact, and purchase from your website? Is it mobile friendly? Your website should be designed with user experience top of mind allowing for quick customer conversion.

You have heard it said time and time again that word-of-mouth is the best form of advertising. It is 100% true! A local business’ best advocates are their happy customers. Reaching out to customers for reviews improves your overall star rating on popular review sites and helps inform the purchase decisions of future consumers in your local market.

Calico Design & Digital Marketing provide Callie with a Digital Marketing Analysis that lets her see her digital pawprint. WOW! This report shows all sorts of things, letting her know where the gaps are in her marketing funnel! Calico Design cleans up the issues with her website. They also teach her to use their Digital Management Platform to easily manage her listings, reviews, and social media.

Callie knew that if she didn’t do something, she would use up all of her nine lives trying to run her business. She is so thankful for her friends at Calico Design & Digital Marketing. Her new website is beautiful, and the platform is super easy! Orders are pouring in, and the locals say that Callie’s Cat Toys is THE PLACE TO GO for cat toys. They love her, and she loves them! She is the CAT’S MEOW!